Fashion News, Uncategorized

Star Wars x Rag & Bone

Movie & music merch is a sure hit, it has been for years. Star Wars merch is a particularly profitable share of that, but it may not always be a fashionable deal. Enters Rag & Bone. The brand is making the case for fashionable merch and we’re sure this is bound to be a success.

Source Rag& Bone

Source Rag & Bone

“Our approach was really to re-imagine some of our favorite Rag & Bone pieces while taking influence from some of our most memorable moments of past and present Star Wars films.”  says Marcus Wainwright, Rag & Bone’s CEO and designer. “I have always been a huge fan of Star Wars and it has been awesome to create a collection which coincides not only with the launch of Star Wars: The Last Jedi, but also with the 40th anniversary of the franchise.”

The movies reference comes very clearly through the silhouette of two X-wings in some T-shirts or in design elements from Stormtrooper uniforms in other pieces, but not in a traditional merchandising form. It’s actually something wearable and stylish, a “Modern Jedi” as Marcus himself said. The prices will range from $95 to $1,295. Among the collection there’ll be an Obi-Wan–inspired hoodie, Ellis Force inspired boots for the ladies and RB1 Force high-top sneakers for men.

The launch will be gradually in select Rag & Bone stores and on their website, with select pieces available the Disney merch online store starting Dec. 1.

The collection comes along with Rag & Bone’s support for Lucasfilm and Disney’s Force 4 Fashion initiative, a charity program created to empower and improve the lives of children around the world.