Movie & music merch is a sure hit, it has been for years. Star Wars merch is a particularly profitable share of that, but it may not always be a fashionable deal. Enters Rag & Bone. The brand is making the case for fashionable merch and we’re sure this is bound to be a success.
“Our approach was really to re-imagine some of our favorite Rag & Bone pieces while taking influence from some of our most memorable moments of past and present Star Wars films.” says Marcus Wainwright, Rag & Bone’s CEO and designer. “I have always been a huge fan of Star Wars and it has been awesome to create a collection which coincides not only with the launch of Star Wars: The Last Jedi, but also with the 40th anniversary of the franchise.”
The collection comes along with Rag & Bone’s support for Lucasfilm and Disney’s Force 4 Fashion initiative, a charity program created to empower and improve the lives of children around the world.